Landing page prices in 2026: How much will you spend?

Why landing page pricing varies

Landing page prices swing from $19/month to $28,000+ because every option solves a different problem:

• DIY builders give you templates. Fast and cheap. Zero custom work.
• Freelancers offer custom design. Quality varies wildly.
• Agencies bring strategy and polish. Also bring account managers and long timelines.
• Retainer services deliver ongoing design without hiring full-time.

Your choice depends on your timeline, budget, and how much control you need.

DIY website builders: $19-$399/month

Best for: Quick tests, solo founders, zero design experience

Popular tools:

• Webflow
• Framer
• Wix
• Squarespace
• Carrd

Cost breakdown:

• Basic plans: $19-$50/month
• Pro plans: $100-$399/month
• Templates: $0-$100 one-time

Total monthly cost: $19-$399

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Pros:

• Launch in hours or days
• No code needed
• Low monthly cost
• Easy to update yourself

Cons:

• Template look (everyone uses the same ones)
• Limited customization
• Generic brand feel
• You do all the work

DIY works if you have time and don't need custom design. If your page needs to stand out or convert at high volume, you'll outgrow templates fast.

Freelance designers: $1,000-$10,000

Best for: One-off projects, custom design on a budget

Cost Breakdown:

• Junior freelancers: $1,000-$3,000
• Mid-level freelancers: $3,000-$6,000
• Senior freelancers: $6,000-$10,000+
• Timeline: 2-6 weeks depending on revisions

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What you get:

• Custom design in Figma
• 2-3 revision rounds
• Desktop + mobile mockups
• Sometimes includes Webflow build

Pros:

• More affordable than agencies
• Direct communication
• Custom work for your brand
• Faster than big teams

Cons:

• Quality varies wildly
• Limited availability (they juggle clients)
• No strategy or copywriting
• One person handles everything

Freelancers work for one-time projects when you know exactly what you need. Be ready to manage the project yourself.

Web design agencies: $5,000-$28,000

Best for: Enterprises with big budgets and 6-month timelines

Cost breakdown:

• Small agencies: $5,000-$10,000
• Mid-size agencies: $10,000-$20,000
• Large agencies: $20,000-$28,000+

‍Timeline: 6-12 weeks minimum

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What you get:

• Strategy workshops
• Copywriting
• Custom design
• Development
• Multiple revision rounds
• Account manager
• Project manager

Pros:

• Full team (designers, strategists, copywriters)
• Established process
• High polish

Cons:

• Highest upfront cost
• Slowest timeline
• Layers of managers (you pay for meetings, not just design)
• Overkill for most startups

Agencies make sense for enterprises. Most startups overpay for bloat they don't need.

Retainer-based design services: $2,999/month

Best for: Startups shipping fast, ongoing landing page needs

Example: Designow's monthly retainer

Cost: $2,999/month flat fee

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What you get:

• Unlimited landing page requests
• Updates every 48 hours
• Design + Webflow development
• Motion graphics
• SEO optimization
• Pause or cancel anytime

Pros:

• Predictable monthly cost
• No hourly tracking
• Fast turnaround (48h updates)
• Full design + dev included
• No contracts, pause when you don't need it

Cons:

• Monthly commitment (but you can pause)
• One active task at a time

How it works:

You submit landing page requests via Notion. We design in Figma. You review. We iterate. We build in Webflow. You launch.

Need 3 landing pages this month? Great. Need 10 variations to test? Also great. One flat fee covers unlimited requests.

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Retainer services beat agencies on speed and beat freelancers on availability. If you ship landing pages regularly, this model wins.

Compare retainer costs to typical website pricing - you'll see how much you save over time.

Skip agency bloat. No account managers. No workshops. Just fast execution. You work directly with the founder.

What affects landing page cost

Complexity

Simple hero + form? Cheap.

Custom animations, video backgrounds, interactive elements? Expensive.

Custom vs template

Templates cost $0-$100.

Custom design costs $1,000-$10,000+.

Copywriting

Landing pages live or die on copy.

If you need a copywriter, add $500-$2,000.

Development

Design-only is cheaper.

Design + Webflow build adds $500-$3,000.

Revisions

Most packages include 2-3 rounds.

Extra rounds cost $200-$500 each.

Timeline

Need it in 3 days? Add a rush fee (20-50% extra).

Landing page vs full website

Landing page:

• 1 page
• 1 goal (sign up, buy, book)
• Fast to build (days to weeks)
• Lower cost ($1,000-$10,000)

Full website:

• 5-20+ pages
• Multiple goals
• Longer timeline (weeks to months)
• Higher cost ($3,000-$50,000+)

When to choose each:

Use a landing page when you're:

• Testing a new product
• Running paid ads
• Launching fast
• Focused on one conversion goal

Use a full website when you need:

• Blog
• Multiple service pages
• About, team, careers pages
• Resources section

Planning a startup website launch? Start with a landing page MVP.

Add pages later as you validate.

How to choose the right option

Choose DIY builders if:

• You're testing an idea
• Budget is under $500
• You have design skills
• You're OK with template look

Choose freelancers if:

• You need custom design
• Budget is $1,000-$10,000
• It's a one-time project
• You can manage the project

Choose agencies if:

• You need full strategy
• Budget is $10,000+
• Timeline is flexible (6+ months)
• You're an enterprise

Choose one-off design if:

• You need just one landing page
• No ongoing design needs
• Budget is $1,499-$2,499 (one-time)
• You want full ownership
• Timeline: 3-4 weeks

Choose retainer services if:

• You ship landing pages regularly
• You want unlimited requests
• You need speed (48h updates)
• You value predictable costs
• Budget is $2,999/month for unlimited work

Our take:

Most startups don't need agencies. They need speed.

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One landing page? Our one-off plans start at $1,499 (design only) or $2,499 (design + Webflow build). Done in 2-4 weeks.

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Multiple landing pages or ongoing needs?

‍A monthly retainer gives you unlimited landing pages for $2,999/month:

• Unlimited requests
• Design + Webflow build
• Updates every 48 hours
• Direct founder access
• Pause anytime

That's less than hiring one junior designer ($60k+/year) and faster than any agency.