Startup Website Launch Checklist for Tech & Web3

1. Secure a clear domain and reliable hosting

• Keep it short, on brand, and memorable. Aim for .com or .io for tech, or a relevant blockchain TLD if you are Web3.
• Check social handles at the same time to avoid future conflicts.
• Choose hosting for speed and uptime (99.9 percent or higher). For dApps consider decentralized storage (IPFS, Arweave) plus a global CDN.
• Pro tip: Buy common misspellings and redirect them.

2. Map your site structure and content first

• Draft a one‑page sitemap: Home, About, Product / dApp, Pricing, Blog, Docs, Contact.
• Define one primary call‑to‑action per page (for example: “Book a demo”, “Connect wallet”, “Join waitlist”).
• Outline copy and visual assets before opening a design file; design should follow content, not vice versa.

3. Choose a scalable CMS or stack

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Pick the option that matches your resources and growth plans. Plan for future localization, docs, and blog sections even if you postpone them now.

4. Design for UX, mobile, and speed

• Above‑the‑fold clarity: headline and sub‑line that state what, who, and value.
• Navigation limited to six items; keep it sticky on scroll for better conversion.
• Mobile‑first breakpoints; test at 360 px, 768 px, 1280 px, 1440 px.
• Load‑time target: under two seconds on 4G; use lazy‑loaded images and SVG icons.
• Accessibility: 4.5 : 1 contrast, focus states, ARIA labels.

5. Publish essential and legal pages

• Product / Service, About, Pricing, Contact (email, social, physical if applicable)
• Privacy Policy, Terms of Service, Cookie Policy (GDPR and CCPA compliant)
• Custom 404 page with link back to home
• For Web3 products add a Risk Disclosure and a Smart Contract Audit summary.

6. Lock down security and core tech

• Free SSL via host or Cloudflare.
• Force HTTPS and set an HSTS header.
• Daily backups and auto‑updates (plugins, dependencies).
• Use security headers (Content‑Security‑Policy, X‑Frame‑Options) and strong admin passwords.
• For smart contracts: run static analysis and share the audit report.

7. On‑page SEO and structured data

1. Create a keyword map for every URL: one focus phrase plus synonyms.
2. Write H1, meta title, and meta description using the primary keyword.
3. Use short, lowercase slugs with hyphens (/build‑web3‑website).
4. Add HowTo or FAQ JSON‑LD for launch‑related sections.

<script type="application/ld+json">
{  
  "@context":"https://schema.org",  "@type":"FAQPage",  "mainEntity":
  [{"@type":"Question","name":"How long does a startup website launch take?","acceptedAnswer":
    {
    "@type":"Answer", "text":"With a no‑code stack and prepared content you can ship an MVP site in 7 to 14 days."} 
    } 
  ]
}
</script>

5. Write descriptive alt text for all images.
6. Generate an XML sitemap and submit it in Google Search Console.

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8. Web3‑specific must‑haves (Skip if non‑blockchain)

• Seamless wallet‑connect modal (MetaMask, Coinbase, WalletConnect).
• Display network status and user address clearly.
• Show gas‑fee estimates before any transaction.
• Host UI files on a traditional CDN for speed; store metadata on IPFS if needed.
• Provide a Testnet demo link for risk‑free trial.

9. Pre‑launch QA checklist

• Spell‑check and proofread every page.
• Click every link to ensure there are no 404s.
• Test forms (email, integrations, wallet flow).
• Cross‑browser testing in Chrome, Safari, Edge, and Firefox on desktop and mobile.
• Run Google Lighthouse and aim for scores above 90 on Performance, Accessibility, SEO.
• Compress images (WebP) and minify CSS and JS.
• Validate structured data in Google’s Rich Results Test.

10. Launch and promote like a pro

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Set up GA4, GTM, and conversion goals on day one.

11. Post‑launch iteration plan

• Publish weekly blog posts answering buyer questions, using FAQ schema.
• Monitor Core Web Vitals and fix any CLS or LCP issues.
• Review heatmaps (Clarity or Hotjar) to identify UX problems.
• Add case studies and testimonials as soon as you have first users.
• Schedule a quarterly content and tech audit.

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